With over 4 billion active users on social media worldwide, there has never been a better time for commercial cleaning companies to leverage social media content to acquire new clients. As a commercial cleaning company, it pays to be on top of your social media game if you want to stand out from the competition. But let’s face it, coming up with new content frequently is exhausting and hard work.
Fortunately, there’s an easier way to tackle content creation: a content calendar for cleaning companies. A social media calendar helps you streamline the process of crafting and posting content. But where do you start?
Whether you’re just starting your social media efforts or simply looking for ways to raise the bar, this ultimate social media content calendar for commercial cleaning companies will help you get the job done. Don’t fall behind—read on!
What is a Social Media Content Calendar?
A social media content calendar is a tool that helps you plan and organize your upcoming social media posts. It helps you keep track of important events, create an agenda for posts, and schedule them in advance. You can plan content for multiple social media accounts to ensure consistency across all platforms.
Creating a social media content calendar requires careful planning and organization. You need to consider the topics you want to cover, the type of content you want to post, the timing of your posts, the links and tags to include, and any other relevant information. Also, consider how often you want to post on each platform.
The Benefits of Creating a Social Media Content Calendar
Creating a content calendar for your social media accounts can provide numerous benefits. Here are some key reasons why it pays to create content calendars:
Keeps You Organized
It’s unreliable to scribble your cleaning promotion ideas on random notebooks or pieces of paper. You can easily misplace these pieces of paper, meaning you have to start over from scratch.
A content calendar keeps everything in one place and helps you stay organized. You can easily view your plan for the month, so you know exactly what content to post on which day. It helps you keep track of all your upcoming posts, so you don’t have to worry about forgetting something important or posting the same thing twice.
Helps You Stay Consistent
Consistency is key when it comes to content creation. You’ll stay on your audience’s radar if you’re consistent with your posts.
A calendar allows you to create content consistently, so your brand is always at the top of people’s minds. You can plan content for all platforms, so you know exactly when and what to post.
Gives You Time To Brainstorm
Having content ready and scheduled in advance gives you the time to brainstorm janitorial marketing ideas, create content, and repurpose it. You don’t have to come up with the content on the spot; instead, you can let your mind wander and take a few days to think of content ideas related to your brand. You can use the content calendar to plan for events or holidays and ensure that your content is always up-to-date and relevant.
Saves You Time
Creating content can be time-consuming, especially if you have to manage it across multiple platforms. A content calendar makes content creation much easier and faster.
You don’t have to take time out of your day to post content. You can plan content and then just review it before scheduling a post. This saves you time and allows you to focus on more important tasks.
Better Tracking and Performance Analysis
Content calendars also help you track and analyze content performance. You can use your calendar to track the reach and engagement of each post.
You know what content works and what content doesn’t. Tracking makes it easier for you to optimize, adjust strategies, and improve content performance over time.
Which Social Media Platforms Should You Consider for your cleaning company?
A content calendar isn’t limited to one platform. You can use calendars to schedule and manage content across multiple social media platforms, including the following:
- TikTok
- YouTube
All these platforms are a force to be reckoned with and can be extremely beneficial for your cleaning company’s content strategy due to their large number of users. For instance, Facebook has over three million active monthly users, while TikTok has more than 80 million monthly users in the U.S. alone. Each platform has its own content preferences and guidelines, so it’s important to tailor content accordingly.
Social Media Content Calendar Ideas
The right ideas will supercharge your cleaning service marketing plan and help you reach more customers. Here are some monthly content calendar ideas you can use to promote your commercial cleaning company:
Month |
What can you publish? |
January |
Schedule content to promote your deep cleaning services to help clients start the year clean and organized. You can share tips on how clients can get their facilities sparkling in the new year and promote special discounts for new clients. |
February |
February is the month of love, and you can use this to your advantage. Show your clients some appreciation by promoting discounts for cleaning services on Valentine’s Day. You can also encourage clients to show their commercial facilities some love with deep cleaning. |
March |
Share spring cleaning tips and encourage clients to prepare their facility for the new season with comprehensive cleaning services. You can also create social media posts featuring before and after images of your recent spring cleaning projects. |
April |
Earth Day falls in April, creating a perfect opportunity to promote your eco-friendly cleaning practices. Create content highlighting what your eco-friendly commercial cleaning services entail and their benefits. For example, if you use green cleaning products, you can explain how they are less toxic and more effective than traditional ones. |
May |
Spring allergies spike in May due to a high count of tree and grass pollen. You can create an Instagram carousel highlighting all the steps your cleaning services include to reduce allergens. You can also share posts featuring testimonials from happy clients who experienced fewer allergies after using your services. |
June |
Summer cleaning is essential for commercial facilities due to the high heat and humidity levels. Share content on how seasonal cleaning services can keep clients’ facilities cool and refreshed in the summer heat. You can also run a social media contest, such as a caption contest or a deep cleaning photo contest, and offer discounts to the winners. |
July |
The summer travel season is in full swing in July, making it a great time to promote your cleaning services and prepare vacation rental businesses for the influx of travelers. Share posts highlighting the benefits of using a professional cleaning service to ensure their rental properties are in top condition and prevent the spread of germs and viruses. |
August |
August is back-to-school time, making it an ideal month to focus content on educational facilities. Schedule content highlighting the importance of having a germs-free learning facility and how professional cleaning services can ensure this. You can shake up your content by running a contest where your current clients can nominate their favorite schools to receive a free deep cleaning. |
September |
September marks the start of the fall season and an increase in ragweed pollen allergies. Create social media posts focusing on the benefits of regular deep cleaning for allergy sufferers. Your content can also explain how professional commercial cleaning services can reduce allergen levels in their facility. |
October |
October is all about Halloween, so sharing content featuring Halloween cleaning tips is advisable. For instance, the content can focus on removing candy stains or pumpkin guts from carpets and surfaces. October would also be a good time to share a Halloween-related social media contest, such as a costume contest or a spooky cleaning transformation challenge. |
November |
November is the time to start preparing for the upcoming holiday season. Focus your content on how commercial cleaning services can help facility managers get their properties ready for the Thanksgiving and Christmas rush. Your posts can also include tips for maintaining a festive, clean property during the holiday season. You can promote a Thanksgiving special such as deep cleaning discounts or a bundled deal for end-of-year cleaning services. |
December |
December content should focus on promoting seasonal cleaning services to create a festive atmosphere in commercial properties. Share posts featuring holiday cleaning tips, such as getting rid of Christmas tree sap, removing wax spills from candles, and tackling fresh snow or ice. Run a social media contest such as the best-decorated office challenge or holiday cleaning transformation challenge. You can also promote special holiday deals for your services, such as a deep cleaning package with discounted rates. |
Supercharge Your Social Media Marketing Plan With a Content Calendar
Creating content for cleaning companies can be a challenge. But with these content calendar ideas, you have a solid starting point to begin brainstorming topics and running promotions. Use our calendar tips to create content that resonates with your target audience and helps you reach your marketing goals.
And if you need help with social media content creation and promotion, our team at Cleaning in Motion is here to help. We offer white glove marketing services to help your commercial cleaning company get more eyes on your content and attract new clients. Schedule a free 30-min lead flow acceleration session to discuss your marketing needs.
We are also excited to offer you a social media planner template specifically designed for commercial cleaning companies. This template will help you schedule your posts, plan your content in advance, and stay on top of your social media game. Download this free template today and start creating a strong social media presence for your business!
