The Must-Have Book for Those Aiming High in the Commercial Cleaning Industry

No leads left behind

Sales and marketing tactics for commercial cleaning business owners

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Transform Your Strategy

This book contains the tactics and techniques you need to build a rock-solid marketing and sales game plan from the ground up. If you feel like you are lost in the woods with your current advertising strategy – trying one method after the next without a clear plan for success – this is the blueprint you’ve been looking for.

We aren’t presenting the same generalized concepts that you could find in any Marketing 101 textbook. Rather, these are tried-and-true tactics that have been proven to work time after time in the commercial cleaning industry. By leaning on a resource that is designed specifically for your industry, you’ll know you are in the right hands from the start.

Don’t wait any longer to jumpstart your marketing engine. With the help of this book and a little bit of hard work along the way, you can flood your business with new leads and close deals more consistently than ever before. Get started today!

Table of contents

Introduction:

Laying the groundwork for the exciting, innovative ideas that will be presented throughout the book.

 

- Part One -
Strategies to Acquire More Commercial Cleaning Contracts.

Commercial Cleaning is All About Following Up

Failing to follow up with leads is a critical error in the sales process, so this is a great place to start our discussion.

No Leads Left Behind

Our core program offers you an amazing opportunity to gain contracts without massive ad spending.

Cold Calling

Yes – cold calling. This time-testing technique remains a great way to gain customers and doesn’t have to be painful.

Finding a Good Database

The quality of your database is going to say a lot about how many deals you close each month.

LinkedIn: An Underutilized Tool

Make the most of LinkedIn to forge meaningful connections and develop qualified leads.

PPC Marketing

Get the most out of every penny you spend on PPC networks like Google Ads and Bing Ads.

- Part Two -
How to Sell More Commercial Cleaning Unit Franchises

How to Acquire More Unit Franchise Owners

Growing a master franchise business is all about selling unit franchises, and we’ll get deep into the details of that process here.

Meta Ads – Are They Worth It?

Do Facebook and Instagram ads still deliver value? And how can they be used effectively?

TikTok Ads – Not Just Dance Videos

Believe it or not, TikTok can be a powerful way to connect with your ideal target audience.

Digital Ads – What to Expect

We'd like to share some important lessons about advertising on platforms like Meta and TikTok in this chapter.

Respect the Hispanic Market

No commercial cleaning company can afford to ignore the valuable – and massive – Hispanic market.

- Part Three -
Putting Fundamentals in Place

Importance of a CRM

Making proper use of specialized CRM software can mean the difference between an optimized, streamlined operation and a chaotic mess.

The Importance of SEO

Overlooking the value of traditional search engine optimization would be leaving a big opportunity on the table.

How to Optimize for Keywords

Keywords are the foundation of good SEO, so let’s get into the details of keyword targeting in this chapter.

Local SEO

Leverage the power of Google My Business to make your company as visible as possible on the web.

Building a Great Website

Your website is your digital front door, and building one that is user-friendly will help you draw in quality leads.

Website Conversions

It’s not enough to get traffic to your website – you need to effectively turn as much of that traffic into qualified leads as possible.

Know Your Numbers

There are plenty of metrics involved in digital marketing – we’ll break down the important ones, so everything is crystal clear.

Final Thoughts

It’s time to wrap up the discussion and turn your attention to putting these exciting ideas into action!

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