How to Create a Website for a Cleaning Business (+ ChatGPT Prompts)

If you’re operating a business without a website, it’s like trying to run a marathon in flip-flops—uncomfortable and likely to end in disaster! Here’s the real kicker: 60% of our clients (over 100 cleaning businesses) snag at least five leads a month, all because they harness the power of an SEO-optimized website. That’s right—having a strong online presence isn’t just a nice-to-have; it’s essential for attracting new janitorial clients and climbing to the top of search engine results.

In today’s digital age, your website is your storefront, open 24/7, ready to showcase your services, and build trust with potential clients. But here’s the catch: if your site isn’t optimized for search engines, you’re essentially hiding behind a closed door. Our experience at Cleaning in Motion shows that a well-crafted website can elevate your credibility, visibility, and, most importantly, your lead generation game.

Imagine this: potential clients searching for cleaning services in your area and stumbling upon your website, drawn in by compelling content and a user-friendly design. With over seven years of expertise in lead generation for cleaning businesses, we know exactly what it takes to attract those ideal clients. So, let’s dive in and explore how to create an SEO-friendly website that not only looks great but also drives leads straight to your door!

Why You Should Have a Website for Your Cleaning Business

Let’s get real for a second. In today’s digital age, if you don’t have a website, it’s like trying to sell lemonade without a stand—kind of pointless, right? Here’s why your website is your best friend:

• Credibility: A well-crafted website shows potential clients that you are serious about business. It establishes trust and can set you apart from the competition. Nobody wants to hire a cleaning service that looks sketchy online!
  
• Visibility: Think about it. When people look for cleaning services, they typically turn to Google. A website helps you show up in those search results. More visibility means more clients knocking on your door!
  
• 24/7 Availability: Your website is like your business’s storefront—open all the time! Clients can check out your services, read testimonials, and even get in touch with you, all without waiting for business hours.
  

Follow These Simple Steps to Create Your Website

Ready to roll up your sleeves? Here’s how to get started on building your website:

1. The Technical Stuff

1. Choose a Domain Name: This is your online address, so pick something catchy and relevant. If you’ve already got a business name, great! Use that. If not, think about something related to your niche, e.g., residential cleaning or commercial cleaning. Bonus points if you can include your target city’s name! This not only helps potential clients find you but also boosts your SEO. Lastly, keep it simple and memorable—nobody wants to type a complicated URL!
   
2. Select a Website Builder: There are tons of user-friendly options out there! Platforms like WordPress, Wix, and Squarespace make it easy for anyone—yes, even if you’re not tech-savvy—to create a stunning website without breaking a sweat. And guess what? You can even use AI builders to create a website for you based on just a few prompts! How cool is that? It’s like having a tech-savvy friend do all the hard work for you.
   
3. Pick a Hosting Service: A good hosting service is crucial for keeping your website up and running smoothly. Look for one with great customer support and reliability. You want your site to be as dependable as your favorite cleaning tool!

2. Get Found Online – Optimizing Your Website for Search Engines (SEO)

Before you get crazy writing content, you need to know who your ideal clients are, what their needs are, and how they find you. That’s why you need to start by performing some keyword research first.
Here’s how you can get your website found in search engines:

• Keyword Research: Use tools like Google Keyword Planner to find relevant keywords for your cleaning business. Think about what potential clients might search for.
  
• On-Page SEO Basics: Optimize your titles, meta descriptions, and images. It doesn’t have to be complicated—just make sure your keywords are included naturally.
  
• Local SEO: Target local clients by including your city or region in your content. This helps you show up in searches specific to your area.

Normally, to perform keyword research, you need SEO tools like Ahrefs, Mangools, or SEMrush, but these tools can get really costly. If you’re just going to use these tools occasionally, it’s not worth getting them. Instead, you can perform keyword research using LLMs like ChatGPT or Perplexity!

Prompt to Perform Keyword Research

Give me the top 30 keywords related to the subject of [INSERT TOPIC] for an audience of [INSERT TARGET AUDIENCE] that will help me establish my topical authority as the go-to expert for this topic and audience. Put the results in a table and rank by monthly search volume and ease of ranking.

3. The Essential Pages to Include on Your Website

Now that you have the basics down, let’s talk about what pages to include. Each one serves a purpose—think of them as the rooms in your cleaning business home!

• Home Page: This is your first impression! Make it welcoming and easy to navigate. Showcase your key services and let your personality shine through.
  
• Services Page: Be clear about what you offer. Whether it’s deep cleaning, move-in/move-out services, or regular maintenance, spell it out for clients.
  
• Location Pages: Target clients in specific areas by creating dedicated location pages. Each page should highlight the services you offer in that area, along with local testimonials and any unique aspects of your business related to the location. This helps you capture local search traffic and connect with potential clients in your community.
  
• About Us Page: Share your story! People connect with people. Explain why you started your cleaning business and what makes you passionate about it.
  
• Contact Page: Make it easy for potential clients to get in touch. Include a contact form, phone number, and email. The more accessible you are, the more likely they are to reach out!
  

How To Structure Your Location (and Service) Pages

As discussed, creating effective location and service pages is crucial for attracting local clients and showcasing your offerings. Here’s how to structure them for maximum impact:

Location Pages:

• Targeted Headline: Use the location name in the page title to enhance local SEO. For example, “Professional Cleaning Services in [City].”
• Introduction: Briefly introduce the area and highlight your connection to it. Mention how your services cater specifically to that community.
• List of Services: Clearly outline the cleaning services you provide in that location. Be specific to address local needs (e.g., “Move-in Cleaning for [City] Residents”).
• Testimonials: Include reviews or testimonials from clients in that area to build trust and credibility.
• Call-to-Action: Encourage visitors to reach out for a free quote or consultation, making it easy for them to take the next step.

Service Pages:

• Descriptive Headline: Clearly state the service being offered (e.g., “Deep Cleaning Services”).
• Detailed Description: Provide an in-depth explanation of the service, including what it entails, benefits, and any special techniques or products used.
• Target Audience: Identify who would benefit from this service (e.g., busy families, landlords preparing for new tenants).
• Pricing Information: If applicable, provide pricing details or a range to set expectations.
• Call-to-Action: Include a strong call-to-action, inviting potential clients to book the service or request more information.

Here’s a visual overview of the main sections highlighted above. Remember, this is just a baseline; you should structure your pages in a way that serves your business and service offerings.

Content to Include on Your Cleaning Business Website

Alright, we’re almost there! Let’s talk content. What do you want your audience to see?

• Service Descriptions: Write clear and engaging descriptions of your services. What do you do that’s unique? Why should clients choose you over the competition?
  
• Testimonials: Social proof is powerful! Gather feedback from happy clients and showcase their testimonials on your site. It’s like having cheerleaders for your business!
  
• Blog Section: Consider sharing cleaning tips or industry insights. Not only does this position you as an expert, but it also helps with SEO (more on that later!).
  

BONUS: Content Shortcut

Now that you know how to write the content of your own website, I’m sure you noticed that the process can be time-consuming.

We thought about that as well; that’s why we want you to save a few extra hours by trying the following prompt:

Prompt for Writing Homepage Content

“I’m starting a cleaning business called [Business Name] and need help writing the homepage content for my website. The main keyword cluster for my website includes: [Main Keyword Cluster] (e.g., ‘commercial cleaning,’ ‘office cleaning,’ ‘eco-friendly cleaning,’ ‘residential cleaning,’ etc.).

Please write the homepage content, including the following sections:

1. Title: A compelling, SEO-friendly title that includes the main keyword and the business name. It should be attention-grabbing and reflect what we do (e.g., “Reliable Cleaning Services in [City] – [Business Name]”).
   
2. Header: A headline that summarizes the key value proposition of our business. It should be customer-focused and contain the main keyword (e.g., “Your Trusted Cleaning Partner for Homes and Offices in [City]”).
   
3. Subheading: A secondary line that briefly elaborates on the business and services while reinforcing the main keyword (e.g., “Eco-friendly, professional cleaning solutions tailored to your needs”).
   
4. About Section: A brief introduction to our business, focusing on our values (reliability, trust, eco-friendliness) and why customers should choose us. This should include the business name and use the main keyword naturally.
   
5. Services Section: List and describe the cleaning services we offer, making sure to include keywords from the main keyword cluster (e.g., “commercial cleaning,” “office cleaning,” “eco-friendly cleaning,” etc.). Each service description should highlight the benefits and address customer pain points while remaining SEO-optimized.
   
6. Testimonials Section: A few short, customer-friendly testimonials (even if fictional for now) that showcase the quality and reliability of our services. Make sure these are written in a natural, approachable tone.
   
7. Call to Action (CTA): A clear and compelling call to action inviting customers to reach out or book a cleaning (e.g., “Get Your Free Quote Today” or “Contact Us for a Personalized Cleaning Plan”).
   
8. FAQ Section: A simple FAQ with 3-5 common questions about our cleaning services. The answers should be brief, informative, and contain relevant keywords. For example:
   
   • “What areas do you service?”
     
   • “How do I book a cleaning?”
     
   • “Are your cleaning products eco-friendly?”
     
   • “How much do your cleaning services cost?”
     

Please ensure that the tone is friendly and approachable, with a focus on customer service and satisfaction. Also, optimize the copy for SEO using relevant keywords, but make sure it reads naturally and engagingly for our potential customers.”

Give this prompt a try, and let us know what you can achieve with it!

How to Create a Cleaning Business Website? The Final Thoughts

Having a website is crucial for taking your residential or commercial cleaning business to new heights. It builds credibility, increases visibility, and keeps you open for business 24/7. So, what are you waiting for? Start building your site today and watch your client list grow!

Feeling overwhelmed? Don’t worry! We’ve got your back. Schedule a strategy meeting with our team at Cleaning in Motion, and let us help you build your online presence effectively. Together, we can create a plan that showcases your business and attracts the clients you deserve. Let’s talk!