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Why Google Reviews Are Essential for Your Commercial Cleaning Business and How They Will Attract More Customers.

By:

Samuel Klein

Have you ever looked up a business on Google and gone straight to the reviews?

Have you ever seen bad Google reviews and immediately clicked away?

If so, you already know firsthand the power that Google Reviews has on a business. 

It’s time to stop worrying about those google reviews! Before we continue, don’t forget to download our new infographic, we’ll show you how to manage your reviews and get more good ones.

What Are Google Reviews?

Google reviews are reviews left by customers to rate and describe their experience with a business. These reviews can range from one star (the worst) to five stars (the best), and often the customer will add additional information to support their reasoning for the rating.

These reviews are little golden nuggets for your business!

Why Google Reviews for Commercial Cleaning Are Important to Your Business

Your Commercial Cleaning business is customer-based, so you want your business to pop up when a potential customer looks up “commercial cleaning” on Google. 

Not only that, but you want to give the best impression by showcasing your expertise and the trust customers have in you.

What Are the Benefits of Using Google Reviews?

1. Builds awareness and visibility of your business on Google

2. Provides valuable feedback from your customers

3. Allows you to respond to customer concerns or questions

4. Builds trust between you and your customers

5. Helps establish trust with potential customers

6. Helps your business rank higher on Google

7. Google reviews are the equivalent of “word of mouth”

Nearly nine out of ten consumers read reviews before making a purchase – Trustpilot, 2020

Referencia:https://www.oberlo.com/blog/online-review-statistics

How Google Reviews Can Help Your Cleaning Business Attract More Customers

Positive reviews increase conversions by showing trust. The more positive reviews, the more your business will naturally attract new customers.

79% of shoppers say they trust online reviews as much as personal recommendations – BrightLocal, 2020

How Google Reviews Are a Ranking Factor Within Google Business Profile

Google Business Profile (GBP), previously known as Google My Business, is a powerful local SEO ranking tool for small businesses, that allows potential customers to find you. That’s why it is an essential tool for Commercial Cleaning businesses.

Once your GBP is set up, customers can leave reviews for your business through Google.

Online customer reviews are a strong ranking factor. While Google uses many factors when ranking local businesses, positive Google reviews show trust and authority for your business, which is a big part of Google’s strategy for ranking.

Receiving and interacting with customer reviews is a great way to stand out from the other businesses you’re competing with and raise your visibility in the search results.

How to Get Google Reviews for My Business

Once you’ve signed up for a Google Business Profile, you need to verify ownership of your account, so you can access, manage and respond to reviews left for your business.

How to Get Google Reviews for Cleaning Services

Google reviews are an excellent way to market your cleaning business to gain more visibility, get more leads, and turn those leads into customers. And we can help!.

How do we do this?

There are numerous ways that we can market your cleaning business, some being:

1. Launch review campaigns

2. Manage all your leads through our CRM (Customer Relationship Management) System

3. Increase your business page’s SEO

4. Manage your Google reviews

How Should You Respond to Google Reviews for Commercial Cleaning?

Should you respond to all Google Reviews? Yes!

It shows that you value your customer’s feedback, as well as builds trust, shows professionalism, and keeps you engaged. It also shows the human side of your business.

97% of shoppers who read online reviews from other consumers also read responses from businesses – BrightLocal, 2019

Responding to Google reviews can also help improve your Google search rankings.

Your Google Review responses are public and can be read by everyone, so don’t be argumentative or try to be salesy. Instead, keep your response short and polite. This shows professionalism and is a reflection of your business and how others perceive it.

Responding to Google Reviews for your commercial cleaning business is one of the many services we can help you with.

Should You Respond to Negative Reviews and How?

Nobody likes to receive negative reviews. Not only is it a strike against your business, but it also hurts on a personal level. You have pride in your business, and you want others to see that.

Unfortunately, negative reviews will happen. However, how you handle these reviews will make a difference in how others perceive you and your business.

  • Be courteous and professional
  • Respond timely
  • Investigate a complaint before responding
  • Try to remedy any mistakes that were made by your company
  • Show compassion
  • Invite the customer to discuss the problem via email or phone – try to avoid discussing issues in detail on the review page.

More than half of customers expect businesses to respond to their negative reviews within a week – ReviewTrackers, 2018

Use valid complaints as an opportunity to improve your business and customer service.

Should You Respond to Every Review?

Ideally, responding to every review would be great. However, as a busy business owner, you may not have the time to do this.

Having a company like Cleaning in Motion to handle your Google Business Profile alleviates this issue. We handle everything from setting up your profile to managing and responding to reviews.

Should You Respond to an Old Google Review?

Any time you respond to a review, you increase your visibility. However, people looking at business reviews don’t often look beyond 90 days so you want to focus on the newer reviews first.

Google Reviews: Are They Worth It?

If you own a commercial cleaning business, we highly recommend using Google Reviews to increase the ranking of your business on Google. This will lead to more visibility, more leads, more conversions, and ultimately higher ROI for your business.

Our goal is to help commercial cleaning owners grow their businesses and get more leads.

Contact us today to schedule a free 30-minute consultation with one of our experts to discuss your marketing needs!

FAQ’s

How Google Reviews Attract More Customers

Positive reviews increase conversions by showing others’ trust in your business. The more positive reviews, the more your business will naturally attract new customers. 

How Google Reviews Help Your Website Rank Higher

Google reviews are a ranking factor for Local SEO. Businesses with numerous quality reviews will rank higher. In addition, if customers recommend you, then Google is more likely to advise you.

How to Get Good Google Reviews

1. Provide excellent customer service.

2. Ask your customers who are happy with your services to leave a Google review.

3. Add a review link to your website.

4. Include a review link in your thank you emails.

How to Get a Google Review Link

Google My Business app → Customers → Top-right hand corner of the app → Share. From there you can copy the URL.

How to get a Google Review Link – Desktop

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