The Must-Have Book for Those Aiming High in the Commercial Cleaning Industry
No leads left behind
Sales and marketing tactics for commercial cleaning business owners
Transform Your Strategy
This book contains the tactics and techniques you need to build a rock-solid marketing and sales game plan from the ground up. If you feel like you are lost in the woods with your current advertising strategy – trying one method after the next without a clear plan for success – this book is the blueprint you’ve been looking for.
In this book, we aren’t presenting the same generalized concepts that you could find in any Marketing 101 textbook. Rather, these are tried-and-true tactics that have been proven to work time after time in the commercial cleaning industry. By leaning on a resource that is designed specifically for your industry, you’ll know you are in the right hands from the start.
Don’t wait any longer to jumpstart your marketing engine. With the help of this book and a little bit of hard work along the way, you can flood your business with new leads and close deals more consistently than ever before. Get started today!
Table of contents
Introduction:
Laying the groundwork for the exciting, innovative ideas that will be presented throughout the book.
- Part One -
Strategies to Acquire More Commercial Cleaning Contracts.
Commercial Cleaning is All About Following Up
Failing to follow up with leads is a critical error in the sales process, so this is a great place to start our discussion.
No Leads Left Behind
Our core program offers you an amazing opportunity to gain contracts without massive ad spending.
Cold Calling
Yes – cold calling. This time-testing technique remains a great way to gain customers and doesn’t have to be painful.
Finding a Good Database
The quality of your database is going to say a lot about how many deals you close each month.
LinkedIn: An Underutilized Tool
That's why our "NO Leads Left Behind" program turns every prospect—new, old, or on-the-fence—into a potential powerhouse client. Make the most of this large platform to forge meaningful connections and develop qualified leads.
PPC Marketing
That's why our "NO Leads Left Behind" program turns every prospect—new, old, or on-the-fence—into a potential powerhouse client. Get the most out of every penny you spend on PPC networks like Google Ads and Bing Ads.
- Part Two -
How to Sell More Commercial Cleaning Unit Franchises
How to Acquire More Unit Franchise Owners
Growing a master franchise business is all about selling unit franchises, and we’ll get deep into the details of that process here.
Meta Ads – Are They Worth It?
Do Facebook and Instagram ads still deliver value? And how can they be used effectively?
TikTok Ads – Not Just Dance Videos
Believe it or not, TikTok can be a powerful way to connect with your ideal target audience.
Digital Ads – What to Expect
We'd like to share some important lessons about advertising on platforms like Meta and TikTok in this chapter.
Respect the Hispanic Market
No commercial cleaning company can afford to ignore the valuable – and massive – Hispanic market.
- Part Three -
Putting Fundamentals in Place
Importance of a CRM
Proper use of a customer relationship management tool can mean the difference between an optimized, streamlined operation and a chaotic mess.
The Importance of SEO
Overlooking the value of traditional search engine optimization would be leaving a big opportunity on the table.
How to Optimize for Keywords
Keywords are the foundation of good SEO, so let’s get into the details of keyword targeting in this chapter.
Local SEO
Leverage the power of Google My Business to make your company as visible as possible on the web.
Building a Great Website
Your website is your digital front door, and building one that is user-friendly will help you draw in quality leads.
Website Conversions
It’s not enough to get traffic to your website – you need to effectively turn as much of that traffic into qualified leads as possible.
Know Your Numbers
There are plenty of metrics involved in digital marketing – we’ll break down the important ones, so everything is crystal clear.
Final Thoughts
It’s time to wrap up the discussion and turn your attention to putting these exciting ideas into action!
Connect with Sam
JOIN OUR EXCLUSIVE PRIVATE FACEBOOK GROUP FOR COMMERCIAL CLEANING BUSINESS OWNERS.
Sign up for the Cleaning in Motion newsletter.
I will share marketing and sales hacks, video training, guides, and actionable advice. Bonus: When you sign up, you’ll get a free chapter of my new book, No leads Left Behind.
